20 Tricks That'll Boost Your Facebook Organic Reach

Let’s talk about the one thing that fuels the online marketing machine: Traffic. Without it, you simply can’t make any headway in the digital space. Great content alone won’t matter. Fancy conversion funnels won’t matter. When the SEO landscape was less competitive, it wasn’t such a difficult task to drive traffic to your website. Things have changed. Search traffic is now more competitive than ever, even in extremely niche markets. The encouraging news is: Social media has matched, and in some cases, surpassed search engines as a means to reach a large and relevant audience. Parse.ly found that 46% of their referral traffic comes from social media. Facebook alone accounts for 41.2% of that traffic.

They’re not the only ones – many brands count on social media to get eyes on their websites. In almost every case, Facebook dominates. Knowing this, I recommend that all marketers get really serious about promoting their businesses on Facebook. But, wait a second. Hasn’t that already happened? There are about 65M active small business pages on the platform. So, is the Facebook ecosystem any less competitive than search? Not exactly. What’s the answer? That’s exactly what we’ll cover in this article. Here’s the breakdown: What is organic reach on Facebook Why Facebook organic reach is declining Why you need to think about declining organic reach Understanding Facebook’s newsfeed algorithm How to track and analyze your current organic reach 1: Build your presence & authority 2: Publish evergreen content 3: Create invite-only groups for your most engaged audience members 4: Use organic post targeting 5: Post when your competitors are asleep 6: Post more links or don’t. Respect your audience’s choice 7: Publish videos natively on Facebook 8: Test your posting frequency 9: Partner with other Facebook pages in your niche 10: Use advocacy to grow your brand 11: Let your email list do the tango 12: Run Contests 13: Share posts from your Facebook page on your Facebook profile 14: Grab attention and Inspire action with persuasive copy 15: Use hashtags the right way 16: Go against the grain to stand out 17: Take advantage of new updates to the Facebook app 18: How to run an effective Facebook boost post strategy and ad campaign 19: Harness the power of Facebook “dark posts” 20: Focus on providing value and don’t worry about your reach Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts as well as your Facebook page. On the other hand, paid reach includes the people who see your content as a result of paid promotions. It is influenced by your Ad targeting options and can also impact organic reach. But it’s not so simple. How people engage with your content has a lot to do with reach. Yet, with all the interactions that Facebook allows, organic reach fell by 52% in 2016.

Article original source: https://neilpatel.com/blog/13-secrets-thatll-boost-your-facebook-organic-reach/